Why now

Chronic disease takes decades to build. By the time symptoms appear, treatment is the only option left.

3 in 4

deaths worldwide are from chronic disease: heart disease, cancer, chronic respiratory disease and diabetes. 43 million a year.

WHO, Noncommunicable diseases fact sheet, 2021 data

1 in 2

of us will be diagnosed with cancer in our lifetime. Someone in your family.

Cancer Research UK, lifetime risk, born 1961

10 min

is a GP appointment. Your family's health is lived in the other 8,760 hours a year, at home. Prevention needs more than ten minutes.

GP appointment length, NHS England

Protect them years earlier.

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